“Yeah… just send me some info and I'll take a look.”
♠
Objection · Brush-off
grounded in your playbook
Deal risk
▸ Say this now
Happy to — what would need to be in it for you to take a meeting?
01“Send info” is a polite exit. Don't take it at face value.
02Make them name the criteria — that's the qualification you came for.
⚡ 3.2s
What the data says
The gap isn't talent. It's the next sentence.
Bottom performer
1.8 answered
3:14call dies
Top performer
5.7 answered
their call ended here
5:50meeting booked
And it's the same five objections, over and over —
74% of every objection on a cold call.Gong, across 300M calls.
Try it right now
Give it an objection you actually got.
Prospect“We're happy with who we've got.”
♠
Objection · Status quo
▸ Say this now
What would have to break before you'd look at anything else?
01Happy isn't the same as unbeatable — find the threshold.
or try
Why this exists
Every objection a rep ever fumbles,
they knew the right answer about four seconds too late.
Built by a rep — eight years in B2B outbound, top BDR, then AE. The cold-call playbook they wrote was a document nobody opened at the one moment it mattered.